The exhibition foreword highlights Incheon’s strategic advantages as a gateway to South Korea, with strong infrastructure and safety, yet notes the lack of a consistent international art fair in the city. The Incheon Asia Art Show (IAAS) was organized to revitalize lives through culture and expand the art market. The foreword emphasizes the need for art fairs to go beyond simple marketplaces by broadening the reach of art culture, particularly to younger generations, and promoting pure collecting based on personal taste rather than investment. It stresses the importance of fair exposure for all artists, the potential for synergy between established and emerging artists, and the role of public and corporate support in making art accessible to everyone. The IAAS aims to create a platform for artists to explore their identities and for collectors to enjoy art without the influence of trends.